Everything counts in corporate responsibility

Megatrends such as climate change, digitalisation, resource scarcity, demographic movements, urbanisation and global economic power shifts have affected our business and the pulp and paper industries as a whole over the past decades. Our corporate responsibility involves finding answers to these environmental, economic and social challenges.

Introduced in 2009, UPM’s Biofore strategy aims to integrate the bio and forest industries into a sustainable future. This means versatile use of recyclable and renewable wood biomass, combined with innovation, efficiency and responsibility.

Biofore forms the backbone of UPM’s responsibility thinking. Making more out of less is crucial for resource efficiency, and a major source of cost-effectiveness and competitiveness. “We view corporate responsibility not only in terms of our own operations but also of the whole value chain from the forests and plantations to the people who use pulp-based products. We are always seeking new sustainable solutions together with our customers, suppliers and partners,” says Päivi Salpakivi-Salomaa, Vice President for Environment and Responsibility at UPM.


Responsible forest and plantation management is an integral part of our business. We work with wood suppliers who take good care of their forests and recognise the importance of biodiversity.
We only use controlled and legal wood, and we monitor and verify the origin of this raw material and wood supply chains. Most of the wood that UPM uses falls under international forest certification schemes.

We source most of our wood in Finland from sustainably managed, private or stateowned
commercial forest, and from UPM’s own forest holdings.

All wood for our Fray Bentos pulp mill in Uruguay comes from well-managed local eucalyptus plantations, with 70% sourced from UPM’s own forest plantations and the rest from long-term partners. Our Fomento programme in Uruguay encourages local private landowners to diversify their land use through sustainable plantation forestry.

Wood is a renewable – but not infinite – resource, so UPM plants over 50 million new trees each year under responsible forest management plans spanning up to 50 years. 


By ensuring transparency in all operations, we show that responsibility brings business benefits. According to McKinsey & Company, Bloomberg and Osmosis Investment Management, the most resourceefficient large public companies have outperformed global benchmark indices by
an average of more than 5% per year over the past eight years.

UPM’s products and operations comply with the most widely accepted and credible certification schemes, standards and relevant third-party ecolabels worldwide. We make information on responsibility performance easily available – from the level of the individual product and mill all the way to corporate level.

This consistent and transparent work on corporate responsibility has also been recognised. UPM is currently ranked among the most sustainable companies according to many reputable listings, such as the Dow Jones Sustainability Indices, the Climate Disclosure Leadership Index and the United Nations Global Compact LEAD.


Pulp is a raw material used to make goods that you encounter on numerous occasions every day. Besides paper, board and tissue products, pulp is used in such applications as pharmaceutical products, foodstuffs, fabrics, and biocomposites.

Made of renewable wood raw material, pulp-based products are a responsible choice. They are widely recyclable and mostly biodegradable. What’s more, products made from pulp can be used to replace nonrenewable materials and products.

Even this is only half the story. The side streams and residues of pulp making have proven a rich source of new opportunities. Lignin, turpentine and tall oil can be processed into next generation products: biomaterials and biochemicals, and advanced renewable fuels. Pulp is not only an established raw material for everyday products, but also a super bioproduct of the future.