Hakle chooses sustainable pulp

​Established in 1928, Hakle GmbH is a German tissue producer whose toilet paper and hygiene product brands are the best known and loved among German consumers consumers.

Hakle was the first to launch toilet tissue in 1958, prior to which rough crepe paper served as raw material for toilet paper in Germany.

Ever since, Hakle has remained at the forefront of tissue development with its innovative product launches. Innovation, safety, high quality and sustainability form the core of the Hakle brand.

Starting from November 2015, the UPM logo will appear on Hakle’s renewed tissue product wrappings.

“UPM’s logo on our product packages is an expression of our trust in this company’s quality, high standards and responsibility as a pulp supplier,” says Hakle CEO Bernd Schell.

“Pulp is our main raw material, so it’s important for us to have a responsible and reliable supplier. UPM transparently reports on its performance in all areas of responsibility with proven third-party
assurance. The company’s position in the Dow Jones Sustainability Indices is strong recognition of its commitment to responsibility,” says Schell.