To grow and flourish, you need a strategic partner by your side – one who understands the global tissue market but treats your business individually. UPM Pulp provides support, service and consultancy focused on your unique business vision.
UPM is the world’s leading multifibre pulp provider because we stay close to our customers’ goals, sharing expertise with you to improve tissue manufacturing operations, drive better business and accelerate your success.
Make the most of your uniqueness in a competitive market
Learn how UPM’s customer-centric service, technical expertise in multifibre and secured supply are designed around your specific needs.
Video presentation:
Optimizing furnishes, maximizing profitability
Hear from UPM leaders
In this insightful presentation, one of UPM Pulp’s regional leaders in North America shares fresh thinking and practical insights based on recent furnish trials, with a focus on optimizing both furnishes and costs.
Watch ‘Driving premium product quality and value through TAD towel furnish optimization’ presented by Monique Claverie, Senior Manager, Technical Marketing & Services North America, UPM Pulp.
Better tissue manufacturing:
Four reasons to believe
UPM provides high-quality pulp solutions for all tissue products through an unmatched multifibre portfolio. Partnering with us improves efficiency and reliability across your tissue operations. Here are four ways UPM helps you change your business for the better:
1: Build the right multifibre portfolio for your needs
With mills in both hemispheres, UPM’s unique multifibre portfolio combines softwood and hardwood pulp, using only sustainable, traceable wood raw material.
- Achieve the perfect balance of strength, softness and absorbency – supporting smooth production without web breaks.
- Certified and consistent quality pulp grades ensure product safety and compliance with the highest standards.
- 150 years of expertise and technical know-how means we help customers optimize their fibre furnish to improve product performance and efficiency.
- Our extensive global sales and technical support network connects you with local representatives who understand regional regulations and industry requirements.
- Perfect for tissue manufacturers seeking sustainable, high-quality and efficiently sourced raw materials.
2: Reduce risk and cost‑in‑use across critical decisions
Our multifibre offerings are engineered for superior strength, runnability and cost-in-use – across machines, markets and changing conditions. We help you drive operational efficiencies without compromising maintenance, stability, quality or control.
- Improve performance without adding chemical complexity or affecting runnability.
- Support safer trials and controlled fibre transitions to help you embrace innovation and deliver new products.
- Lower risk when changing or optimising furnish.
- Protect reputation and secure long‑term availability for future planning.
- Build stakeholder and customer confidence through proven, controlled fibre performance.
3: Put sustainability at the heart of operating and planning
UPM Pulp is committed to sustainable forestry. Through our consistent, responsible management of resources and through maximizing the efficiency of pulp production, we minimize waste and help you meet your sustainability targets. Our commitment delivers:
- Traceable fibres: Transparent sourcing and clear management principles that ensure EUDR compliance and meet global certification standards.
- Low-impact manufacturing: Pulp production using EU ‘Best Available Techniques’ to minimize waste and emissions to air and water.
- Verified proof: A suite of certifications, statements and transparent data sets to provide evidence of our sustainability credentials.
- A contribution to the UN’s Sustainable Development Goals: We lead by example in the areas of economic, social and environmental responsibility – guided by UPM-wide sustainability targets and focus areas for 2030.
4: Ensure a reliable and secure global pulp supply
UPM Pulp operates mills in the northern and southern hemispheres – in Finland and Uruguay – to provide reliable and consistent multifibre solutions. Our platform of northern softwood, northern hardwood and southern hardwood pulps delivers choice and confidence for our customers.
- Protect supply security through UPM’s multiple-mill platform.
- Reduce exposure to single‑region disruption and ensure continuity.
- Diversify supply without compromising tissue performance.
- Improve runnability and day‑to‑day machine stability.
- Improve consistent performance across operations and outputs.
What best practice in pulp supply looks like
Read the latest articles from UPM expert teams
UPM Pulp’s teams are continually adding to the global knowledge base about all things related to pulp, while improving operational best practice to give our customers confidence and peace-of-mind.
Three insightful new articles take a deep-dive into key areas affecting tissue producers right now: sustainability, R&D and supply security.
Article 1: Sustainability
Forestry under the lens:
what sustainability looks like for tissue producers
Tissue producers must be able to evidence rigorous supply chain visibility; sustainability claims by suppliers must be measurable, transparent and compliant.
This article takes a close look at UPM Pulp’s Uruguay operations – a good example of sustainable practices in action; embedded into every stage of forestry operations from nursery and planting through to harvesting, biodiversity management and mill performance monitoring.
Article 2: R&D
Inside the lab:
How UPM Pulp’s experts help tissue producers optimize costs, deliver high-quality products and become more competitive
Today, cost considerations inevitably play a large part in informing tissue producers’ strategies and everyday operations.
This article examines what UPM’s Technical Marketing Services and R&D teams are doing to help producers optimize costs while maintaining quality and consistency.
Read more
Article 3: Supply security
Ensuring reliability for tissue producers:
Seven ways in which UPM Pulp delivers supply security and stability
In an increasingly competitive tissue marketplace, producers are acutely aware of both the financial impact and reputational damage that can result from disruption to supply.
This article identifies the “seven pillars of supply security” and shows how, with its global expertise and experience, UPM Pulp secures and stabilizes pulp supply in critical ways.
Top 1%
The highest possible Platinum level – for our sustainability performance in the EcoVadis Sustainability Rating 2025
#1
The only forest and paper company in the Dow Jones European and World Sustainability Indices (DJSI)
Our goal:
100%
certified fibre by 2030
5
modern pulp mills in Finland and Uruguay
5.8 million
tonnes of hardwood and softwood pulp produced annually
99%
of energy generated in our pulp production is renewable
