All green products start with a Greensource: climate neutrality with Europe’s forest fibre industry

Press Release 1.9.2020 10:00 EEST

UPM is one of the founding members of the #GreenSource initiative, to promote the role of forest-fibre industries in the effort to achieve the EU’s climate neutrality target by 2050. #GreenSource brings together members of EPIS, the European Pulp Industry Sector Association and Cepi, the Confederation of European Paper Industries.

The forest fibre industry wish to play a central role in offering solutions that responds to the needs of the European citizens and contribute to a sustainable lifestyle while making sure that forests keep growing, absorbing CO2 and protecting biodiversity.

A recent scientific study commissioned by Cepi on the Climate effect of the forest-based sector in the European Union shows that, thanks to the forests and forest-based products, 806 million tons of CO2 is taken out of the atmosphere every year – this corresponds to 20% of the EU’s annual emissions - while bringing 3.5 million jobs, especially to rural areas.

In times of COVID-19, it’s important to remember that the forest fibre industry is delivering packaging, tissue and hygiene products that are essential to EU citizens while being good for the planet and good for the European economy.

 “We are, and will continue, empowering people to make sustainable choices by providing a growing portfolio of climate-friendly products based on sustainably-sourced, renewable, and recyclable materials.” says Anna Maija Wessman, EPIS Secretary General.

“We are proud of being part of this alliance and want to take an active role in promoting pulp and other wood fibre-based products as a truly sustainable solution”, says Tomas Wiklund, SVP Pulp Sales and Marketing, UPM.

#GreenSource is the common voice of our industry rising to tell the world how we are making a difference in the transition to a sustainable and climate-friendly future.

For further information please contact:
Natasha Rubanin-Hildén, Marketing Manager, Sustainability, UPM Pulp, tel. +358 40 731 0546

UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284

UPM Pulp
UPM is one of the world's leading producers of northern softwood, birch and eucalyptus pulp. We supply global customers in end use segments such as tissue, specialty and packaging as well as printing and writing papers, and board, through our own sales and technical service network close to customers. UPM Pulp operates four modern pulp mills, three in Finland and one in Uruguay, as well as eucalyptus plantations in Uruguay. UPM Pulp employs approximately 1,800 people. Annual pulp production capacity is 3.7 million tonnes. In 2019 we started the construction of a 2.1 million tonne/year greenfield eucalyptus pulp mill near Paso de los Toros in central Uruguay. The mill is scheduled to start up in the second half of 2022. Pulp Business is part of the UPM Biorefining Business Area which combines the integrated production of pulp, timber and biofuels with a synergistic supply chain of wood raw materials. Follow us: LinkedIn | Twitter  

We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 18,700 people worldwide and our annual sales are approximately EUR 10.2 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils.

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